" 'We're a broken record on this,' Newell told me, 'This belief that you increase your monetization by making your game worth less through aggressive digital rights management is totally backwards . It's a service issue, not a technology issue. Piracy is just not an issue for us.' "
"But when Valve looked into what was going on there [Russia] they saw that the pirates were doing a better job of localizing games then the publishers were."
" 'They best way to fight piracy is to create a service that people need,' he said. 'I think (publishers with strict DRM) will sell less of their products and create more problems.' "
" 'Customers want to know everything is going to be there for them no matter what: Their saved games and configurations will be there. They don't want any uncertainty.' "
Thank you, Gabe Newell & Valve, for understanding your customers.