Valve and DRM - They "get it" and that's why they're winning.

Kotaku posted an article today with selections from an interview with Gabe Newell (Valve) discussing piracy and Valve's plans for the future. I'll include a few quotes, then link to the article below.

" 'We're a broken record on this,' Newell told me, 'This belief that you increase your monetization by making your game worth less through aggressive digital rights management is totally backwards . It's a service issue, not a technology issue. Piracy is just not an issue for us.' "

"But when Valve looked into what was going on there [Russia] they saw that the pirates were doing a better job of localizing games then the publishers were."

" 'They best way to fight piracy is to create a service that people need,' he said. 'I think (publishers with strict DRM) will sell less of their products and create more problems.' "

" 'Customers want to know everything is going to be there for them no matter what: Their saved games and configurations will be there. They don't want any uncertainty.' "

http://kotaku.com/5835328/why-portals-publishers-dont-fear-piracy-competition

Thank you, Gabe Newell & Valve, for understanding your customers.