Valve, the Portal 2 ARG and Useless Criticisms

Ars Technica put out a great article that totally nails it
(Thanks Bomajoe for the link)

Many people have complained about Valve's mechanism for bringing about some serious hype (as if there wasn't an abundant supply already) for their highly-anticipated (understatement) game Portal 2.

It was win-win for everyone, even if the game wasn't released as early as everyone originally hoped.  We still got it early; and those that earned all the potatoes got an extra bonus (Valve complete pack.)  Granted, most of those hard-core gamers probably already owned the Valve complete pack, but at least they can gift to their other gamer friends that don't already have.

Valve's ARGs are expansive, creative, original and bizarre.  This one was done in 2 parts (one for the announcement of the game and one to build up to the release) and both were fantastic, and now that we're playing through the real game... the tie-ins are incredible and make the game itself all the more enjoyable.

So stop the hatin' and admire the beauty of such an elaborate thing pulled off well by a reputable company that really does seem to care about not only its customers, but its partners and independent game developers.  It was a win for everyone and really fun to see how much the Portal community worked together.  I, for one, hope to see more of this kind of thing in the future.

Thanks Ars, for hitting the nail on the head with your article about this.

Valve for the win.